Speech Writing : The Expert Guide
Author : Simon Lancaster
Publisher : Crowood Press
ISBN : 9780709089179
Call Number : 808.51 LAN
Summary:
This expert guide by Simon Lancaster offers a comprehensive, practical approach to crafting powerful speeches. Drawing from real-world examples and political case studies, Lancaster reveals the art of persuasive public speaking, showing how to use classical rhetoric techniques to move, influence, and inspire audiences. The book outlines essential steps—from understanding the audience to structuring arguments, writing memorable phrases, and mastering delivery. Whether for professionals, students, or politicians, this guide is a must-have resource for anyone seeking to communicate ideas effectively and memorably.