NUDGE : The Final Edition
Author : Richard H. Thaler & Cass R. Sunstein
Publisher : Penguin Books
ISBN : 9780143137009
Call Number : 330.019 THA
Summary:
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere.
The book has given rise to more than 200 “nudge units” in governments around the world and taught us how to use “choice architecture” to help us make better decisions for ourselves, our families and our society. Now, the authors have rewritten the book from cover to cover – all while honoring one of the cardinal rules of nudging make it fun.