Reputational Security: Refocusing Public Diplomacy for a Dangerous World
Author : Nicholas J. Cull
Publisher : Polity Press
ISBN : 9781509559268
Call Number : 327.1 CUL
Summary:
In Reputational Security, Nicholas J. Cull reframes national image and global influence as core to modern diplomacy, particularly in an era of information warfare and resurgent authoritarian propaganda. Drawing from historical and contemporary cases, Cull argues that reputational standing is essential for state legitimacy. He outlines a multidimensional diplomacy toolkit—from counter propaganda and media development to diaspora engagement and cultural outreach—while introducing media disarmament strategies. This book offers a clear conceptual and practical roadmap, urging diplomats and policymakers to treat reputational security not as optional but as foundational. It is a vital read for practitioners and students of public diplomacy, international relations, security studies, communications, and media.